E-commerce the owner actually controls.

Custom Shopify Online Store 2.0 themes, built from scratch in Liquid. No page-builder lock-in and no hardcoded content - every section, block, and setting is editable from the Shopify admin. I translate Canva and Figma mockups into fast, fully-owned storefronts.

Shopify OS 2.0 Liquid Subscriptions Klaviyo CLI workflow

What I do here

01

Custom theme architecture

Online Store 2.0 sections and blocks with JSON templates and schema-driven settings, so the store owner edits everything from the admin without touching code.

02

Subscriptions & bundles

Recurring-purchase flows and dynamic product bundles with real-time price calculation, discount logic, and clean cart-drawer integration.

03

Mockup-to-store fidelity

Canva and Figma designs reproduced at ratio-level accuracy - the brand's real fonts, spacing, and proportions, not a generic approximation.

04

Conversion plumbing

Cart drawers, email capture through Klaviyo, structured SEO passes, and performance tuning so the storefront loads fast and converts.

Recent builds

Premium wellness brand storefront

Client

A custom Online Store 2.0 theme with a two-era section architecture (7,600+ lines of section CSS), subscription support, dynamic bundles, a cart drawer, and 1,800+ editor settings - so the brand owner controls every part of the page.

Shopify OS 2.0LiquidSubscriptionsJavaScript
Private client build

Exam-prep brand: storefront + delivery

Client

An 8-area Shopify audit and theme customization, a 34-product SEO pass, a high-volume custom product listing, and a digital-delivery Worker feeding a KV-backed worklog dashboard.

ShopifySEOWorkersKV
Private client build

Design-to-live section suite

Mockups

Eight-plus Figma-style section mockups - hero, founder story, free resources, shop-by-category, testimonials, study section - translated into live, editable Online Store 2.0 builds.

LiquidSectionsFigma
Samples on request →

Tools I reach for

Shopify CLI Liquid Online Store 2.0 JSON templates Section schemas ReCharge Klaviyo JavaScript CSS Wrangler

Other areas of work

Need a storefront you own?

I build custom Shopify themes from the ground up - scope-first, milestone-based, and fully handed off so you control every pixel and every setting.